Privacy Policy

Velunna manages this store and website, including the data, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Velunna is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed, as set out in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean any information that identifies you or that could reasonably be linked to you or to another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law, we may collect or process the following categories of personal information — including inferences drawn from that information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card, debit card, and other financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including items you view, add to your cart, save to a wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us, including the information you provide when you contact us, for example when submitting a customer service inquiry.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information about how you interact with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including information from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving the Services. We use your personal information to provide the Services to you, which includes fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and the items you're interested in, sending you notifications related to your account, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying online advertisements for products or services on the Services or on other websites, including based on products you have previously purchased, added to your cart, or other activities you've taken on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and checkout experience, detect, investigate, or respond to potential fraudulent, illegal, dangerous, or malicious activity, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you not share your username, password, or other access details with anyone.
  • Communicating with you. We use your personal information to provide customer support, respond to your requests, fulfill our services to you effectively, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment, and shipping).
  • With marketing and business partners to provide marketing services and to show you advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our marketing and business partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for cross-context or personalized advertising and marketing purposes.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or within our corporate group generally.
  • In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce our Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Shopify

Our Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and other third parties, which may be located in countries other than your own. In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information drawn from your interactions with our store, with other merchants, and with the Shopify platform itself. To deliver these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding that information's use for these purposes. For more information about how Shopify uses your personal information and about rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information through Shopify's privacy portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you access links that take you to non-affiliated sites not controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Information you provide in public or semi-public spaces — including information you share on third-party social media platforms — may also be visible to other users of the Services and to users of those third-party platforms, without limitation as to its use by us or by others. Including such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, unless expressly stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors under the applicable law of their jurisdiction. If you are a parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on factors such as our ongoing need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. That said, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right to access. You may have the right to request access to the personal information we hold about you.
  • Right to delete. You may have the right to request that we delete the personal information we hold about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you've placed.

You can exercise any of these rights where indicated within the Services, or by contacting us using the contact details provided below. For more information on how Shopify uses your personal information and about rights you may have — including in relation to data processed by Shopify — you may visit Shopify's Consumer Privacy Policy.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can act on your request, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require that they provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable time, as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs), or an equivalent contract issued by the relevant UK authority, as applicable, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last updated" date, and notify you of any changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at .